Social media is constantly changing and companies are doing their best to navigate this ever-changing landscape. If you are putting the time in to use sites like Twitter and Pinterest for your business, it’s important to ensure you are doing things correctly.
I hold weekly Webinars to reveal what the hot trends are today for social media. Check out what is trending now in social media for business:
• Brands. Platforms today are allowing consumers to sell and exchange items amongst themselves, rather than going through big brands. Ideas like Pinterest allow a sort of interaction where people can go directly to the user, media or artist.
• Find your personality. You don’t have to be a big business to have great customer service and a personality. The better your personality is, the bigger profits can be.
• Taking a stand. Business ethics and transparency are more important to consumers than ever before. They want to know what your company stands for, beyond the bottom line.
• Location-based services. Using apps like FourSquare and Facebook Places so your customers can let others know where they are is becoming more popular. Offer Check –In Specials and real time deals to reward the customer.
• Customer Engagement. More businesses are engaging with their clients now with Social Media. They are testing products and having conversations with their clients on Facebook and Twitter.
• Mobile Applications. Keep in mind that your consumers are using their mobile phones, not their computers, for browsing and interaction. Find a way to develop a Mobile Application branded for your business. We have been very successful with these at Parallel6.
• Reputation Management. Very popular right now, people are talking about your business using Yelp, Google Places, Foursquare and other review related sites. You must be notified when this is happening. You can do this by setting up a Google Alert for your business name.
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